Published on: 29/09/2022

PUBG Creator Brendan Greene Announces Artemis Metaverse

The creator of the popular battle royale game PUBG, Brendan Greene, has announced that he is working on a blockchain gaming and metaverse project titled Artemis. This project has been in development since 2019, when Greene started his own company called PlayerUnkown Productions in Amsterdam.

Artemis is slated to become a platform for people to create, populated by both players and an AI population powered by machine learning that can drive player interaction. The scope of the game is quite ambitious, with the development team wanting to create a virtual world similar to the size of Earth.

“I’m just going to do what I’m going to do. [Artemis is] this thing that we want to create, and it’s going to give people a lot of fun, a lot of pleasure, and a lot of meaningful things to do. But it doesn’t matter if it’s called the metaverse. I don’t care what people want to call it,” said Greene, as per Eurogamer.

Greene’s ambitions and Artemis’ purpose

Greene explained that he was creating a “digital place” that allowed anyone with enough creativity and skill to earn money. Instead of large brands, big names and large companies having a massive advantage and choking out competition, even small independent creators would be able to find a foothold and earn an audience in Artemis.

“We’re building a digital place. That has to have an economy, and it has to have systems at work. And I do believe you should be able to extract value from a digital place; it has to be like the internet, where you can do stuff that will earn you money. But it’s not about, like, Chanel and Louis Vuitton. It’s some kid called AwesomePickle selling cool skins because he understands what people want,” added Greene.

Despite Greene’s ambitions, he admitted that he didn’t know exactly how the project would turn out. He noted that “what Artemis eventually becomes is up to the people that choose to live, and play, and create there.” Instead of forcing his vision on others, he will let the community build on its own organically and incentivize creativity and communal experiences.

“We want to make our engine easy to mod, and to make it open source so everyone can participate. That’s what it has to be, I think. It won’t be PlayerUnknown’s Metaverse, just like it isn’t Tim Berners-Lee’s Internet. It has to be owned by everyone,” said Greene.

Greene also added that it was important for the game to not be focused on profit. He will make the technology behind the game open-source and create systems for decentralized ownership to encourage community collaboration.

“It’s for everyone, right? It shouldn’t ultimately be controlled by us. It’ll be a platform that we participate in the maintenance of, maybe, but it’s something that anyone can plug into, and everyone can host a bit of themselves,” said Greene.

“I’m quite zealous about this. It has to be made a certain way. The only way this exists is if it’s made for everyone, and it’s not made for money.”